World renowned whiskey brand JAMESON strengthened their market status here in the Philippines through a relaunch over St. Patrick’s day in Poblacion, Makati. In an effort to make the brand relatable to its local market, Jameson brought together 17 local artists to celebrate the festivities in 7 of Poblacion’s must-know spaces. The event’s success was justified by its unprecedented attendee headcount of 1200 people, the biggest yet recorded in the area.
